> For the complete documentation index, see [llms.txt](https://support.emarketeer.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.emarketeer.com/getting-started/campaign-basics/create-new-campaign.md).
# How to create a new campaign
How to create a campaign in eMarketeer to act as the container for your emails, forms, and landing pages.
Create a campaign as the container for the emails, forms, and landing pages you want to send and publish.
A campaign groups related components, so creating one is usually the first step for a new piece of work in eMarketeer.
{% stepper %}
{% step %}
### Open Campaigns in the left sidebar
If you want the new campaign to live inside an existing folder, navigate to that folder first.
{% endstep %}
{% step %}
### Click \[New Campaign] at the top-left
{% endstep %}
{% step %}
### Give the campaign a unique name
The name identifies the campaign inside eMarketeer and is never shown to your contacts. You can also add an optional description and tags. Both are internal-only.
{% hint style="info" %}
**Note:** The Campaign name is also used by the [web tracker](/references/references/web-tracker.md) to identify which campaign email traffic to your website originates from.
{% endhint %}
{% endstep %}
{% step %}
### Click \[Create] in the dialog
This creates the campaign and opens its empty Components page.
{% endstep %}
{% endstepper %}
## What to do next
Click \[Add Component] to add your first component to the campaign. This might be an email invitation, a registration form, or a landing page.
The following articles cover each component type from start to finish:
* [Creating your first email](/getting-started/campaign-basics/basics-creating-email.md)
* [Creating your first form](/getting-started/campaign-basics/basics-creating-form-new.md)
* [Creating your first SMS](/getting-started/campaign-basics/basics-creating-sms.md)
* [Creating your first landing page](/guides/guides/webpage/creating-first-webpage.md)
{% hint style="info" %}
Mobile apps are essentially landing page components but with a specialized template.
{% endhint %}
---
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