> For the complete documentation index, see [llms.txt](https://support.emarketeer.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.emarketeer.com/guides/contacts-lists/tags.md). # Tags How tags work in eMarketeer: assigning keywords to contacts and campaigns to classify and filter them. Tags are keywords you assign to contacts and campaigns to classify them. A tag is a piece of information that describes the data or content it is assigned to. Tags are nonhierarchical keywords used for bookmarks, images, videos, files, and so on. A tag does not carry any information or semantics on its own. Tagging serves several purposes, including: * Classification. * Marking ownership. * Describing content type. * Online identity. ### How tags are used in eMarketeer Tags can be used on campaigns and contacts for many purposes. #### Campaigns Tags on campaigns let you define what the campaign is about. For example, tag your newsletter campaigns with "Newsletters" and "Sweden" while tagging other campaigns with "Events" and a specific product area. Tags on campaigns let you separate engagement in the filter by tag — for example, get all contacts who answered any event form, or all contacts who opened any Swedish newsletter. #### Contacts Tags on contacts help you segment in a more nuanced way. Set tags manually on a contact, use bulk action to tag a list of contacts, or use journeys to add or remove tags when contacts perform certain actions. ### The tag widget You find the tag widget in a campaign (top right corner) or on the contact card (top right corner). To add a tag, click the tag icon to open it.

The widget lists all tags in your account. Type in the search field to find a tag.

Tag widget showing the search field and the list of tags

#### Create a new tag If the tag you want doesn't exist, type its name in the tag widget and choose **Create new "" tag**. You can also create tags in **Contacts** > **Tags**. Click **Create tag**, give the tag a name, and click **Create**.

#### Deleting a tag To remove a tag completely, go to **Contacts** > **Tags** and click the delete icon next to the tag. This removes the tag from eMarketeer and from all contacts and campaigns that used it. Use the edit icon to rename a tag. ### Add tags to contacts or campaigns Open the tag widget and choose the tag you want to assign from the list. ### Remove tags from a contact or campaign In the campaign or on the contact card, click the "x" on the tag to remove it. In a campaign, the "x" appears when you hover over the tag.

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