> For the complete documentation index, see [llms.txt](https://support.emarketeer.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.emarketeer.com/guides/contacts-lists/tags.md). # Tags Tags are keywords you assign to contacts and campaigns to classify them. A tag is a piece of information that describes the data or content it is assigned to. Tags are nonhierarchical keywords used for bookmarks, images, videos, files, and so on. A tag does not carry any information or semantics on its own. Tagging serves several purposes, including: * Classification. * Marking ownership. * Describing content type. * Online identity. ### How tags are used in eMarketeer Tags can be used on campaigns and contacts for many purposes. #### Campaigns Tags on campaigns let you define what the campaign is about. For example, tag your newsletter campaigns with "Newsletters" and "Sweden" while tagging other campaigns with "Events" and a specific product area. Tags on campaigns let you separate engagement in the filter by tag — for example, get all contacts who answered any event form, or all contacts who opened any Swedish newsletter. #### Contacts Tags on contacts help you segment in a more nuanced way. Set tags manually on a contact, use bulk action to tag a list of contacts, or use journeys to add or remove tags when contacts perform certain actions. ### The tag widget You find the tag widget in a campaign (top right corner) or on the contact card. To add a tag, click the plus icon next to the tag widget to open it.
Tag widget with the add icon
Tag widget expanded
#### Tag categories Each tag belongs to a category. Categories group related tags — for example, "Contact interests", "Contact types", or a category just for campaigns. #### Create a new tag If the tag you want doesn't exist, create it by clicking "Create new tag".
Create new tag dialog
Give the tag a title. In the droplist, choose the category it belongs to. If no category fits, type a new category name and it will be created. Pick a color for the tag and click "Create tag". #### Deleting a tag To remove a tag completely, open the tag widget and click the edit button next to the tag title. Then click "Delete". This removes the tag from eMarketeer and from all contacts and campaigns that used it. ### Add tags to contacts or campaigns In the list of tags, check the checkbox in front of the tag you want to assign. ### Remove tags from a contact or campaign There are two ways to remove a tag: 1. In the campaign or on the contact card, hover over a tag and click the "x" to remove it.
Tag with remove icon shown on hover
2. Open the tag widget and uncheck the checkbox in front of the tag. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://support.emarketeer.com/guides/contacts-lists/tags.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.