> For the complete documentation index, see [llms.txt](https://support.emarketeer.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.emarketeer.com/guides/dashboards/marketing-performance.md).

# Marketing Performance

The Marketing Performance dashboard brings your website traffic, campaign engagement, conversions, and leads into one view, so you can see what is actually driving your marketing. It replaces the old **Home** section and is the landing screen you see when you open eMarketeer.

Most teams run across many channels, campaigns, and activities, and the answer to "what is working" is spread across separate reports. This dashboard pulls those signals into one place and answers a single question: what is really driving my marketing?

## What you can use it for

* See which channels and campaigns bring in qualified leads.
* Compare conversions and MQLs against previous periods.
* Follow the full funnel from MQL through SQL and Opportunities to Won.
* Spot which new MQLs land on your Lead Board.
* Judge what to invest in next, based on what already performs.

## The KPI tiles

A row of tiles across the top summarises your outbound activity and how contacts move toward becoming qualified leads.

| Tile            | What it counts                                          |
| --------------- | ------------------------------------------------------- |
| Outbound        | Outbound activity sent from eMarketeer, such as emails. |
| Engaged         | Contacts who engaged with your outbound activity.       |
| Captured        | Leads captured through forms and other entry points.    |
| Enriched        | Contacts whose profiles gained data.                    |
| Nurtured        | Contacts being moved along through nurturing.           |
| Qualified Leads | Contacts that reached qualified-lead status.            |

## The widgets

Below the tiles, each widget focuses on one part of the performance picture.

**Traffic Source over time** plots website traffic across the selected period, so you can see trends and the impact of campaigns as they run.

**Top Traffic Channels** ranks where your traffic comes from — ads, SEO, social, email, and more — so you can see which channels carry the most volume.

**New Conversions** shows conversions in the period, with a comparison to the previous period so you can tell whether you are trending up or down.

**Total MQLs Created** counts the marketing qualified leads generated in the period, again compared to the previous period.

**What's Driving Performance** highlights the campaigns, ads, and forms contributing the most, so you can see what is doing the heavy lifting.

**Lead Source for MQLs** breaks down, as a share of the whole, where your MQLs originated.

**Top Converters** lists the assets converting the best, so you can double down on what works.

**Lead Board Funnel** shows the full funnel from MQL to SQL to Opportunities to Won, so you can see how leads progress toward revenue.

**Latest MQL on Leadboard** surfaces the most recent marketing qualified leads added to your Lead Board.

## Requirements

To see data in this dashboard, you need the Web Tracker installed on your website. If you have not set it up yet, see [Installing the web tracker script on your website](/references/references/web-tracker/installing-the-web-tracker-script-on-your-website.md).

The forms and the forms script also feed the dashboard. Install the forms script and use forms to get the complete picture.

## What to do next

To trace how visitors move from first touch to qualified lead, open the [Traffic Analyzer](/guides/dashboards/traffic-analyzer.md).


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