> For the complete documentation index, see [llms.txt](https://support.emarketeer.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.emarketeer.com/guides/dashboards/traffic-analyzer.md).

# Traffic Analyzer

The Traffic Analyzer visualises your full marketing flow, from first touch to qualified lead. It shows how visitors move through your marketing in one connected view, instead of as separate numbers in separate reports.

Use it to understand which sources drive high-quality traffic, see which campaigns and content contribute to conversions, and spot where prospects drop off along the way.

## What you can use it for

* Identify the sources that generate the most leads, not just the most traffic.
* See which campaigns and content move people toward conversion.
* Find the drop-off points where prospects fall out of the flow.
* Trace which efforts ultimately produce marketing qualified leads.

## Reading the flow

The dashboard draws your marketing as a flow that reads left to right. Each stage feeds the next, and the width of each path reflects how much volume moves through it.

The stages are:

1. **Traffic Source** — where the visit originated.
2. **Marketing source** — the channel or medium behind that traffic.
3. **Campaign** — the specific campaign tied to the visit.
4. **Conversion** — the conversion the visit produced.
5. **Contact Type** — the kind of contact that converted.
6. **Marketing Qualified Lead** — whether the contact became an MQL.

Following a path from left to right shows you the full journey: which source, through which campaign, led to which conversions, and ultimately to qualified leads.

## Controls

A set of controls lets you shape the view:

* **Show/Hide Values** — toggle the numeric labels on each path.
* **Top 5 / Top 10 / Top 15** — limit the view to the strongest paths so the flow stays readable.
* **Readable** vs. **True Scale** — switch between a balanced layout and one where widths reflect exact proportions.
* **Date range** — focus the flow on a custom period.

## Drill down into a node

Select any node to open the drill-down panel. It breaks the selected node down into sessions, conversions, and MQLs, so you can see the detail behind a path without leaving the flow. This works for any stage — traffic source, marketing source, campaign, and so on.

## Requirements

The Traffic Analyzer requires the Web Tracker installed on your website. Without it, the flow has no traffic data to draw from.

## What to do next

For a higher-level view of campaigns, conversions, and leads, open the [Marketing Performance](/guides/dashboards/marketing-performance.md) dashboard.


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