Tutorial: How to use email preheaders

How to add a preheader text to an email so recipients see a custom summary line next to the subject in the inbox.

This tutorial shows how to add a preheader to an email in eMarketeer.

The video covers adding a preheader in emails built from older templates. For newer templates, you find the preheader in the email settings section.

What a preheader is

A preheader is the text that appears next to the subject line when an email arrives in the inbox. By default it shows the first piece of text in the content, but you can customize it. Use the preheader to complement the subject line or summarize what the email contains. The subject line gets the contact to open the email — the preheader gives you extra space and words to raise open rates.