Forms

Forms in eMarketeer — build sign-up forms, event registrations, surveys, and more, as a campaign component that connects to your website and contact database.

This section covers the current Form editor. For the previous form editor, see Forms (Legacy).

A Form is a campaign component you add to a campaign alongside your emails and other content. To add one, open a campaign and click Add Form in the left panel.

The campaign sidebar with the ADD FORM button highlighted.

When you add a form, you choose from a set of ready-made templates or start from scratch.

The form template picker showing available templates.

Forms are suited for a wide range of use cases:

• Sign-up forms
• Event registrations
• Surveys and post-event evaluations
• Scored quizzes
• NPS surveys

Forms are designed to be easily embedded on your website — any changes you make in eMarketeer update the embedded form automatically. Forms can also be hosted directly by eMarketeer, in which case you get a link you can share or point to from anywhere. See Embed forms on your website for setup instructions.

Form submissions are recorded as contact activity. Every form gives you a report of which contacts responded and when. You can also use submissions to trigger Journeys, build lead scoring rules around form engagement, or route contacts into lead streams. With the Web Tracker installed on your website, form submissions also identify the respondent and connect their site visit history to the contact record, letting you track conversions from your site.

In this section

Embed forms on your websiteThe Form component

Form editor: UI overviewHow to link to a formForm branching logic