Creating your first landing page

This guide walks you through creating a landing page in eMarketeer, from choosing a template to editing content blocks and finishing the page.

You need a campaign before you can add a landing page. See How to create a new campaign if you haven't created one yet.

The example builds an event landing page, but the process is the same for any landing page. By the end, you will have a landing page ready to publish.

1

Add a landing page from the campaign page

From the Components tab of the campaign, click Add Component, then choose Landing Page.

Add Component menu with Landing Page highlighted

2

Fill in settings and choose a template

Add Landing Page dialog with the component name, a template and the Create button

Settings

• Component name: A unique name so you can find it later. Use something that describes the page's role in the campaign. Visitors do not see this name.

Template

Under Choose a starting point, pick a template from one of the tabs as a starting point for the design. This guide uses Simple Landing (R) from the Landing Pages tab. Custom templates saved on your account appear under My Templates.

Create the landing page

Once the name and template are set, click Create to create the component.

3

The landing page editor

After you click Create, the editor opens with the template's content already in place. The left menu lets you add content blocks, access tools, and set the page title under Webpage Extras. The rest of the page shows the current content, made up of blocks you edit individually.

Landing page editor with the template content and the left-side menu

4

Edit a content block

Each content block has several parts you can update. Click the block's Edit button to open its settings.

A content block open for editing, with its display and content settings on the right

A settings panel opens on the right with the tabs Content, Styles, HTML and Settings. Content is where you change the block's text, images, and links. Styles is where you change colors and fonts.

On the Content tab, the top section controls how the block displays — leave those defaults for now. The lower section is where you edit the actual content.

5

Change a headline

To change a headline or text paragraph, click its title bar and edit the text in the text box. An empty text box hides that part of the block.

In the example below, the text paragraph and two link buttons are empty, so they do not appear on the page.

Click Save after each change.

Editing the headline text of a content block, with the Save button

6

Change the image in a block

Open the block for editing, go to the Image section in the right panel, and click Choose Image.

Choose Image button in the background image settings

To upload and use your own image:

1. Click Upload Files.
2. Click Choose files and select the image on your computer.
3. Upload the file to your eMarketeer account.
4. Click the file in the browser window to select it.
5. Click Use Selected to add it to the content block.

Choose Image dialog with Upload Files, a selected image and Use Selected

If the image does not match the recommended dimensions for the block, an option to auto-scale it appears. Click the link in the notice to accept.

Auto Scale notice for resizing the chosen image

7

Add a button with a link

Use buttons to link to a webpage, file, or another eMarketeer component. For a web link, type the URL in the Link settings (include http:// or https://) and write a button caption. To link to a form:

1. Open the Link 1 content settings and click Browse.
2. Click Link to eMarketeer Form.
3. Pick the campaign that contains your form, then pick the form itself.
4. Click Select, then Apply, then Save to add the link and save the block.

Setting a button link with the Browse button

8

Add a new content block

Click Add Content Block in the left menu, then click Add Block next to the block type you want.

If the button is grey, click an existing block first to tell the editor where to insert the new one.

Add Content Block panel with block type options

9

Reposition a content block

To move a block, click and hold the reposition icon on the left side of the block's context bar, then drag it to the new position.

Reposition handle used to drag a content block

10

Delete a content block

To remove a block you don't need, click the delete button on its context bar.

Delete button on a content block toolbar

11

Finish the landing page

Click Done Editing to leave the editor.

Done Editing button