Journeys Triggering Events
A reference listing the contact events that cause eMarketeer to evaluate whether a journey's starting point is matched.
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A reference listing the contact events that cause eMarketeer to evaluate whether a journey's starting point is matched.
A journey's starting point is not evaluated continuously. It is only evaluated when a specific event occurs for a contact. This page lists every event that triggers evaluation.
When any of the events below occurs for a contact, eMarketeer checks whether that contact matches a journey's starting point and should enter the journey.
Email engagement
Form engagement
SMS engagement
Landing page engagement
Web monitor engagement
SuperOffice engagement
Facebook engagement
LinkedIn engagement
Custom signals engagement
Contact card update
Legal basis update
Added to a contact list
Lead state change
A Journey can be started manually for an individual contact from the contact card, provided the Journey has the Make Journey available on Contact card setting enabled. This counts as a triggering event and forces the Journey to start for that contact immediately.
Unlike other triggering events, the contact does not need to match the Journey's starting point filter. The manual trigger bypasses the filter entirely, so the Journey starts regardless of whether the contact would otherwise qualify.
See Make Journey available on Contact card for how to enable this.
eMarketeer evaluates starting points only when a triggering event fires — not on a schedule, and not when a journey is first activated. A contact that already matches the starting point condition when you activate the journey will not enter it until a triggering event occurs for them.
If your starting point filters on a contact list, contacts already in that list when you activate the journey will not enter immediately. eMarketeer waits for a triggering event to fire for each contact individually. It does not have to be "Added to contact list" — any of the events listed above will do.
To get contacts into the journey as soon as possible, populate the list after you activate the journey rather than before.
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