How To's

Web Monitor

636 views September 18, 2017 Tobias Kegel 3

What is Web Monitor?

The eMarketeer Web Monitor keeps track of individual contacts when they visit your website. You can see which contact visited which page and when. Normally you lose track of your contacts after they leave the e-mail, but with Web Monitor you can follow what they do on your website after they leave the e-mail.

It is not an anonymous tracker code to analyze efficiency of ads or yet another website statistics tool. It is a lead generator, tracking individual contacts and their behavior on your website, even when they return to your site several days after their first visit. Web Monitor keeps track of our contacts’ visits regardless if they return via your e-mails, from a Google search or from remembering your website address.

How do I activate Web Monitor?

There are three simple steps to complete to get the benefits of Web Monitor.

  1. Copy the code (available in your account under Account -> Plugins and Integration) and paste it in your website HTML somewhere between the BODY-tags.
  2. Enter the domain names of the websites you have pasted the code into. (On the same page where you found the code Account -> Plugins and Integration)
  3. Start using eMarketeer. In your e-mails, have links to your website, the Web Monitor will start updating when the contacts visit your website.

How does eMarketeer track the contacts?

eMarketeer tags your contacts by saving a cookie on their computer. Tagging occurs when the user clicks a personalized link from an email to your tracked domain. This can also be an eMarketeer webpage if you use a custom domain. The cookie is a first party cookie, which means the cookie is set on your domain and not You can track multiple domains, but you have to tag contacts seperately for every domain, that is, make sure the contact clicked a link for every domain.

Once you have a tracking cookie on a computer, the contact using the computer will be tracked even if not originating from an email.

A tip: As the cookie is set on your topdomain, you can use several subdomains and tag only once, the contact will still be tracked over all subdomains. If you use custom domain in eMarketeer make sure you use a subdomain of your main website for greatest success in tagging.

Are all browsers tagged?

Only web browsers which accepts cookies are tagged. The user can have cookies disabled in the browser’s security settings.

Do cookies and tags contain personal or identifiable information?

No. The database ID of the contact is stored in the cookie, hence no readable names, e-mail address or the like are stored. You could say that the cookie only makes sense to eMarketeer.

Can I be sure the right person is beeing tracked?

No, not 100%. eMarketeer leaves a cookie in the users web browser, based on the contact it was addressed to. This means that if you click a link addressed to John Smith, the web browser will be tagged as John Smith. When that browser then visits your website, we will register a visit by John Smith.

However, we cannot be sure that it is the actual John Smith who is using that computer. It could be his colleague, spouse or someone else. This mismatch will also occur if John forwards his e-mail to others as they will be tagged as John Smith until they receive a more correct tag.

This requires you to be cautious on how you use the information.

Does the Web Monitor create cookies on my site?

Yes, the cookie is stored on the site you wish to track. The cookie is stored when a contact click a link in your e-mail which directs to your website.

Does Web Monitor use the contact’s IP address in any way?

No, the tracking relies on the the contact’s database ID stored in the cookie and we do not need nor store the IP address.

Will Web Monitor work if a contact uses more than one browser?

If a computer has more than one browser, one of them is always set as the default browser. If then the contact uses a different browser to visit your website eMarketeer will not find a cookie to track and it will not show in the report. However most people use one browser as default, even if they have more browsers installed.

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