Default score rules in eMarketeer

eMarketeer ships with two sets of default lead score rules, so scoring works out of the box even before you build your own.

Lead scoring is most useful when you set up rules tailored to your business, but the defaults give you a starting baseline. The default rules are active by default and apply to every contact on the account. The intended score range for the defaults is 0–100 points.

The defaults are grouped into two score sets.

Default engagement score set

Rules based on a contact's marketing engagement, such as link clicks and web visits.

• Clicked a link in an SMS — 5 points
• Clicked any link in an email — 5 points
• Clicked any link on a landing page — 5 points
• Submitted any form — 15 points
• Visited a landing page — 5 points
• Visited any page on website — 10 points

The time frame is 3 months for all engagement rules. A contact only earns the points if the event happened within the past 90 days.

Default persona score set

Rules based on data on the contact card, such as demographics.

• First name is set on contact card — 2 points
• Last name is set — 2 points
• Job title is set — 2 points
• Company is set — 2 points
• Country is set — 2 points
• Phone number is set — 2 points

You can edit, deactivate, or remove the default score sets at any time. See this tutorial to set up your own score rules.