Automatic send pause
eMarketeer can automatically pause an account from sending more emails when bounces or spam complaints exceed certain levels.
As an email service provider, eMarketeer sends emails on behalf of many customers. Keeping a good sender reputation, avoiding blacklists, and preventing spam is a constant operation. eMarketeer does not create the content or control the recipient lists, but it is its job to make sure all customers send emails responsibly.
The parameters below affect email delivery.
Spam complaints
If you send emails to recipients with content that they do not recognize signing up for, they can report your email by sending a spam complaint. If a sender receives a high number of complaints, that sender is flagged with a bad reputation. That affects both the sending servers (eMarketeer) and the sending domain (your email from-address), which makes delivery of all emails — even legitimate ones — more difficult. More emails are automatically blocked.
No matter if you follow email regulations and laws and send legitimate emails, if enough people complain about your emails, filters will block your future emails. Rebuilding your sender reputation is much harder than paying a fine.
eMarketeer tracks spam complaints and automatically unsubscribes any recipient that complains.
High bounce levels
When a spammer tries to reach people's inboxes, they try a bunch of different email address combinations, hoping some will work. That also means they send their spam emails to email addresses that do not exist.
If you send emails to large and old email lists where many of those email addresses do not work and bounce back, you look like a spammer to the filters. This also leads to lower delivery rates.
If an email address bounces, eMarketeer marks the contact as undeliverable and prevents emails from being sent to it the next time you address it.
eMarketeer automatic protection
If a customer exceeds certain levels of bounces or spam complaints, the eMarketeer account is paused from sending more emails until the problem is sorted out. This prevents all eMarketeer emails from being affected by a bad sender reputation.
Support will reach out to the customer and review what happened, then unpause the account once any future outbreaks have been prevented.
Is your account paused?
If your account is paused — especially by spam complaints — you need to make changes. Why would a recipient that receives your email mark it as spam?
Do you follow GDPR rules for consent? If your signup does not capture explicit consent, you need to start complying.
Did you send to an old or bought list of emails? This is not good practice and will most likely cause complaints. Even if you think it's B2B, it is people opening them and reacting to them.
Is the content relevant to the list you are sending to?
Why would they not recognize your email as legitimate?
Actions
To get your account unpaused, you need to provide some action on how to prevent a similar pause in the future.
Reduce complaints:
Look at your current recipient list. Which contacts are complaining? How did they end up on the list? Find similar contacts and remove them from the list.
Next time you send the same type of email, create a noticeable block in the email that says "This email is sent to [email address] because [reason]. If you do not want this email, click here to unsubscribe." The reason could be "Because you bought something previously and opted to get newsletters" or similar.
Reduce bounces:
Look at the list you sent the emails to. Why are they bouncing? Bounced contacts are now blocked for future sends, so the more important question is: will the new additions to this list be fresh, or from a source that might risk many bounced emails?
Last updated
Was this helpful?