eMarketeer sender policy

The rules you must follow when sending email or SMS to recipients through eMarketeer components.

These rules protect both your recipients and the reputation of the eMarketeer sending infrastructure.

Rules for senders

• You must have the recipient's consent (opt-in) before sending email or SMS through eMarketeer. Opt-in is per channel — email and SMS must be opted in separately — unless you have a business relationship with the recipient.
• Senders within the EU must follow the Directive on Privacy and Electronic Communications.
• Senders residing in the US agree to follow the CAN-SPAM Act.
• Every non-transactional email must include an option to unsubscribe.
• Recipients must have actively given their consent to receive marketing emails, with full awareness of what they were consenting to. Pre-clicked or pre-checked fields are not valid consent.
• Every email sent must identify the sender and explain how to get in touch.
• You may not send unsolicited emails or messages (spam).
• You may not send or publish illegal or immoral content, or take part in fraudulent activities.