> For the complete documentation index, see [llms.txt](https://support.emarketeer.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.emarketeer.com/references/references/email/emarketeer-sender-policy.md). # eMarketeer sender policy These rules protect both your recipients and the reputation of the eMarketeer sending infrastructure. ## Rules for senders * You must have the recipient's consent (opt-in) before sending email or SMS through eMarketeer. Opt-in is per channel — email and SMS must be opted in separately — unless you have a business relationship with the recipient. * Senders within the EU must follow the [Directive on Privacy and Electronic Communications](https://en.wikipedia.org/wiki/Directive_on_Privacy_and_Electronic_Communications). * Senders residing in the US agree to follow the [CAN-SPAM Act](https://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003). * Every non-transactional email must include an option to unsubscribe. * Recipients must have actively given their consent to receive marketing emails, with full awareness of what they were consenting to. Pre-clicked or pre-checked fields are not valid consent. * Every email sent must identify the sender and explain how to get in touch. * You may not send unsolicited emails or messages (spam). * You may not send or publish illegal or immoral content, or take part in fraudulent activities. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://support.emarketeer.com/references/references/email/emarketeer-sender-policy.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.