Transactional sendouts

A transactional send-out delivers a non-marketing email to a contact regardless of their marketing consent. Learn when to use it and how to enable it.

eMarketeer has a built-in consent management system that tracks who you can send marketing emails to. If a contact has withdrawn consent for marketing emails, the email is stopped and not sent.

In some cases the email you want to send is not a marketing email, and you need the contact to receive it regardless of their consent settings. Examples include:

• Important service information to customers
• Confirmation emails
• Delivery of requested information

To send an email that overrides the consent settings, mark the send-out as a "transactional email".

Sending marketing emails without consent is illegal. Use this setting only if the contact truly needs the information or is waiting for it.

Sending an email manually from a campaign

You see this setting when addressing your email in the standard send-out screen.

Send-out screen with the transactional email setting highlighted

Sending an email in a Journey

When you add the "Send email" step in a Journey, you also have the option to ignore consent by choosing "transactional email".

To decide whether to use transactional email in a Journey, ask yourself: is the contact expecting or waiting for this email? If yes, you can use a transactional email.

Common scenarios:

• Delivery of requested material, for example an e-book download
• Confirmation of a subscription or registration
• Thank-you emails

When not to use a transactional email:

• Drip campaigns that send several emails over time
• Nurture campaigns
• Typical marketing emails that are unsolicited