Automatic UTM links

eMarketeer automatically adds UTM parameters to links in your emails and landing pages so web analytics can attribute visits correctly.

These are the UTM parameters added to your links when created in eMarketeer emails and landing pages.

• utm_source – Always "eMarketeer", to indicate which platform the visit comes from.
• utm_campaign – The name of the eMarketeer campaign where your email or landing page is located.
• utm_medium

  • For emails: "email"
  • For landing pages: "referral"
• utm_content

  • For emails: the subject line of the email
  • For landing pages: the title of the page
• utm_em_source – Specific to eMarketeer; the ID of the component used.