The Marketing Performance Dashboard is here
Get a clear view of what’s driving traffic, conversions, and leads.
We’re thrilled to launch the first of several new dashboards in eMarketeer: the Marketing Performance Dashboard.
This dashboard is designed to give you clarity on what’s working in your marketing. Instead of juggling different reports, you now have a single place to see:
- Outbound activity and nurturing (emails, engagements, captured leads, nurturing, qualified leads)
- Website traffic over time and by source (ads, SEO, social, email, and more)
- Conversions and MQLs compared to previous periods
- What campaigns, ads, and forms drive performance
- The full funnel view from MQL → SQL → Opportunities → Won
- Which new MQLs are added to your Lead Board
By combining website traffic data with all the other data eMarketeer already captures, the dashboard becomes your performance hub. It helps you answer the question: What’s really driving my marketing?
The new dashboard replaces the old Home section in eMarketeer.
Reminder: The dashboard requires the new web tracker script to be installed on your website. Without it, no website traffic data will show. Read how to install the tracker here.
In addition to the web tracker our new forms and the new forms script also contributes to the information on the dashboard. So if you have not installed the new forms script, make sure to do that as well and start using our new forms. Read how to install the forms script here.
This is only the beginning. More dashboards are on the way - each designed to make it easier for you to prove the impact of your marketing and act on what works.
Log into eMarketeer and see the new Marketing Performance Dashboard in action.