The eMarketeer web tracker allows you to track identified contacts on your website. This documentation covers
- How the tracker works
- Installing the web tracker script (with your consent banner)
- Web Tracker technical explanation
- GDPR and Privacy Policy recommendations.
How the tracker works
Unlike analytics services (such as Google Analytics) which tracks general, anonymous behavior on your website, the eMarketeer web tracker saves visit data only on contacts that are identified and exist in your database. You will know exactly who did what and when on your website. The tracker works with your cookie consent system to only track when consent is given.
What do we track?
When an identified contact enters your site we will store
- Sessions and page urls
- UTM parameters for campaign tracking
- Referring site
- Time on site
- Contact identity
- Consent for tracking
How is a contact identified on the website?
There are two ways to identify a contact on your website.
- Clicking a link in an eMarketeer email.
If the clicked link goes to your website (where the tracker is installed) the contact will be identified. - Answering an embedded eMarketeer form on your website.
When the form is submitted with contact details, an identifier will be stored in the browser of the visitor.
Retrospective tracking
We have two important events on your website.
- When the visitor gives marketing consent for tracking (usually when entering the website for the first time).
- When the contact is identified from an email or a form submit.
When identified eMarketeer will store all the tracking data from the time consent was given.
Example:
A visitor first enters your website anonymously from a google search and gives consent in your cookie banner.
After a few pages they leave the site. At this point we have stored the visit in the browsers local storage and nothing is sent to eMarketeer. The visitor then returns a few times and finally answers a form on your website.
When the form is submitted and the visitor is identified we now store all the visit data from when the tracking consent was given.
This means that when a form is submitted we also get the original source and webvisits which led up to the conversion. This can be used to see which of your marketing efforts leads to the most conversions.
Web tracker technical explanation
The tracking script does not use cookies. Instead it uses local storage in the visitors browser. This makes it much easier to stay GDPR compliant. This is why.
- Local storage is not cross domain. This means data tracked on your site can not be read on other sites. (which is what many cookie blockers and policies wants to prevent).
- Browsers increasingly block 3rd party cookies to prevent cross domain tracking. Thus our tracker is not affected.
- Local storage data is not sent to the server on every page request. (Cookies does this)
GDPR and Privacy Policy recommendations
Even if the eMarketeer Web Tracker does not use cookies, the purpose of the feature is to track visitors on your website where we can identify the contact. This behaviour requires consent from the visitor to comply with GDPR.
Cookie banner
The consent should be handled by your cookie consent banner under the Marketing category. Before the visitor gives this consent eMarketeer will receive no information from the web tracker.
Privacy policy updates
Below you will find a suggestion on amendment for your privacy policy when using the eMarketeer Web Tracker.
Website Tracking & Analytics
We use a tracking system provided by eMarketeer to understand how visitors interact with our website and to improve our communication with customers. This section explains how this tracking works and your choices regarding it.
How We Track Website Visitors
If you click a link in an email we send, we may identify your visit to our website and associate it with your existing contact profile in our system.
If you visit our website anonymously, we may temporarily store visit history (such as pages viewed, UTM parameters, and referrer information) in your browser’s local storage. This data remains anonymous unless you later submit a form.
When you submit a form, your past visit history may be linked to your submission to help us improve our service and communication.
What Data Do We Store?
We do not use cookies for this tracking. Instead, we use local storage, which saves information on your device without transmitting it to external servers unless you interact with our site.
Stored data may include page visit history, referrer information, and email identifiers (if applicable).
Your Privacy Choices
Website tracking only starts after you accept our tracking consent banner.
You can clear your tracking data at any time by removing local storage data from your browser settings.
If you wish to opt out of email tracking, you can unsubscribe from our emails or adjust your preferences via the link in our email footer.