Web Tracker

Automatic UTM links

5 views March 31, 2025 robert 1

To assist your web analytics with the eMarketeer Web Tracker as well as other systems such as Google Analytics, eMarketeer automatically adds utm-parameters to links in you emails and landing pages.

These are the utm-parameters that are added to your links when created in eMarketeer emails and landing pages.

  • utm_source – The source will always be “eMarketeer” to indicate which platform the visit comes from
  • utm_campaign – This is the name of the eMarketeer campaign where your email/landing page is located.
  • utm_medium
    • for emails this will be “email”
    • for landing pages this will be “referral”
  • utm_content
    • for emails: the subject line of the email
    • for landing pages: the title of the page
  • utm_em_source – this is specific for eMarketeer, the ID of the component used

Was this helpful?