Installing the web tracker script on your website

Get Your Tracker Script

To install the eMarketeer Web Tracker on your website, follow these steps:

Retrieve your tracker script from your eMarketeer account (admin access required).
Go to
Settings → Plugins & Integrations → Website scripts
Place the script on your website so that it loads on every page.
Ensure all pages on your site are encoded in UTF-8.
(Make sure your HTML includes: <meta charset="utf-8"> inside the <head>)

Base Tracking Script

Paste the following script tag on all your pages:

<script type="application/javascript" src="https://develop.emarketeer.com/public/scripts/t.js"></script>

Script Functions

After the base script has loaded, use the following functions to control tracking behavior. No tracking occurs until these functions are triggered — giving you full control for GDPR compliance.

emtv2.init(‘<unique id>’);

Initializes local tracking by storing visited pages in localStorage.
Note: the unique id is automatically populated when you retrieve the script from the eMarketeer UI.
At this stage, no data is sent to eMarketeer.

emtv2.start();

Starts sending tracking data to eMarketeer.
Should only be called after consent has been given by the visitor.

emtv2.stop();

Revokes consent and stops tracking.
Can be tied to a “Withdraw Consent” button or your cookie consent system.

Best Practice for GDPR

Always load the base script on all pages.
Integrate init() and start() with your cookie consent system.
If consent is granted, call both emtv2.init() and emtv2.start().
If consent is declined or revoked, call emtv2.stop().

Example Integration with CookieInformation

Here’s an example using CookieInformation as your consent manager. This can be placed on your site or in Google Tag Manager:

<script type="application/javascript" src="https://develop.emarketeer.com/public/scripts/t.js"></script>

<script>
function handleEmtv2Tracking() {
  if (CookieInformation.getConsentGivenFor('cookie_cat_marketing')) {
    emtv2.init('<unique id>'); // the unique id is auto-filled when script is generated
    emtv2.start();
  } else {
    emtv2.stop();
  }
}

handleEmtv2Tracking();

window.addEventListener('CookieInformationConsentGiven', function () {
  handleEmtv2Tracking();
}, false);
</script>

Web Tracker