This guide will help you install the eMarketeers Web Tracker on your website.
Don’t worry if you’re not technical — just follow the steps carefully.
Get Your Tracker ID and Script
Before you start, you need your unique Tracker ID and script.
- Log in to your eMarketeer account.
- Go to: Tracker Settings
(You must be an admin to access this page.) - Copy your Tracker ID and script — you will need them during installation.
Option 1: Easy Install (Recommended)
If you use Google Tag Manager (GTM) together with one of these cookie banner tools:
- Cookiebot
- Cookie Information
- OneTrust
👉 We have ready-made template files you can import directly into GTM.
Steps:
- Download the correct template file:
- Open Google Tag Manager.
- Go to your GTM account.
- Select your website’s container.
- Add the eMarketeer Tag Template:
- In the left menu, go to Templates → Tag Templates → New.
- Click Import, select the
.tplfile you downloaded, and Save.
- Create the tag using the template:
- Go to Tags → New.
- Click Tag Configuration and choose eMarketeers Tracker Helper (the template you just added).
- Enter your Tracker ID when prompted.
- Approve any requested permissions.
- Publish your container in GTM.
That’s it. The tracker is now running, and it respects your cookie banner.
Option 2: Manual Install (Custom Script in GTM)
If you prefer, you can install our script manually in GTM.
Steps:
- In Google Tag Manager, click Tags → New → Custom HTML.
- Paste the script you copy from the Tracker Settings page.
- Set the trigger so it only runs when the visitor has given marketing consent. Most cookie banners push consent information into the GTM dataLayer.
For example, with Cookiebot you can trigger on:- Event name:
CookieConsentDeclaration - Condition:
marketing = true
- Event name:
- Save and publish your container.
Need Help?
If you get stuck, contact us at support@emarketeer.com and we’ll help you finish the setup.