This article explains how eMarketeer handles email bounces and what it means for your email sending.
What it means
An email bounce occurs when a message cannot be delivered to the recipient’s email address. Bounces are typically categorized as temporary (soft) or permanent (hard).
eMarketeer automatically processes bounce reports from receiving mail servers. When an email address generates a permanent (hard) bounce, the address is automatically blocked from future sends to prevent repeated delivery attempts to an invalid recipient.
Why it matters
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Sending repeatedly to invalid addresses harms email deliverability.
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High bounce rates damage your sender reputation with mailbox providers.
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Automatic blocking of permanently bounced addresses helps protect both your account and the overall sending reputation of eMarketeer.
Bounce handling reduces risk, but consistently high bounce rates may still lead to sending restrictions.
What you should do
To keep bounce rates low and maintain healthy sending:
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Regularly clean and maintain your contact lists
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Avoid importing outdated or purchased email lists
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Use confirmed or double opt-in where possible
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Remove inactive contacts over time
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Validate email addresses before large imports or campaigns
For general guidance, see: Maximizing email marketing success – best practices and pitfalls to avoid