This article explains how eMarketeer handles email complaints and what you can do to minimize them.
What it means
Some email service providers (ESPs) allow recipients to report marketing emails as spam or unwanted. When a recipient does this, the ESP sends a complaint report back to the sending platform.
eMarketeer automatically receives complaint reports from ESPs that support this functionality. When a complaint is received, the affected contact is automatically unsubscribed from future mailings.
Why it matters
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High complaint rates negatively affect email deliverability.
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Repeated complaints damage your sender reputation with mailbox providers.
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If complaint rates become too high, email sending may be temporarily or permanently blocked for your account, meaning no emails can be sent from your account.
Automatic complaint handling helps protect both you and eMarketeer, but it cannot compensate for poor sending practices.
What you should do
To minimize complaints and avoid sending restrictions, follow email marketing best practices:
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Send only to recipients who have explicitly opted in
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Make unsubscribe links easy to find and use
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Ensure content is relevant, expected, and consistent
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Avoid sudden or large increases in sending volume
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Clearly identify yourself as the sender
For detailed guidance, see: Maximizing email marketing success – best practices and pitfalls to avoid