Smarter lead capture. Smarter tracking.
With our biggest upgrade in a while, you’ll generate better leads - and know exactly where they come from.
5 Real-life examples of what YOU can now do:
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Build branded forms with quizzes, scoring, and translation - perfect for global campaigns or local events.
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Track every visitor interaction without cookies - and know which ad, email, or channel actually led to the conversion.
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Automatically sync UTM data into your contact records - so you can measure campaign ROI down to the click.
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Launch lightning-fast forms on your website with auto-resizing and mobile-first responsiveness - no developer needed.
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Capture lead behaviour from first visit to final form submission - and hand it over to sales fully enriched and qualified.
You can’t afford to ignore this upgrade
Because without these upgrades, you're flying blind. Cookieless tracking means you’ll finally see the full journey behind every lead, even as browsers block traditional cookies. And with the new Forms Editor, your lead capture is not just prettier - it’s smarter, faster, and more flexible than ever. Miss this, and you're leaving leads - and insights - on the table.
Read more below to get to know the stars of the Summer Launch
✅ Next-Level Form Builder to capture leads anywhere—easily and effectively.
✅ Cookieless Tracking for accurate, privacy-compliant insights into traffic sources.
The New Form Editor: Lead Capturing Reimagined
Forms are where relationships with leads begin. This new editor is packed with possibilities to create modern, flexible, and high-performing forms and surveys that convert.
Some of the new features includes:
✅ Sleek, flexible designs to match your brand
✅ A user-friendly interface for seamless form building
✅ New question types (20+ input types)
✅ Quizzes, scored surveys, timers and calculators
✅ Enhanced respondent experience
✅ Mobile friendly (auto complete, responsive)
✅ Effortless website integration with automatic update
✅ Multi language forms with translations
✅ GDPR-friendly reCAPTCHA for peace of mind
✅ Built-in UTM tracking for conversion performance
✅ And MUCH much more...
What You Need to Know
- Your current forms remain safe and are called “Forms Legacy.”
- You can still build forms using the old editor for now, but the new editor is the future.
Getting Started
Get to know the new forms editor and some of all the possibilities by checking our Forms Editor video tutorial and when you're ready to put the new forms onto your website simply follow the embed instructions.
Next-Gen Tracking: Cookieless and Future-Proof
We have rebuilt our website tracking from the ground up with a lot of improvements.
Most importantly the new tracking is completely cookieless, meaning that you will track a lot more traffic than before as more and more browsers are blocking cookie based tracking.
In addition to being cookieless, the new tracking picks up as soon as a visitor enters your site for the first time. Every time the visitor comes back, the tracking continues and finally, when the visitor converts to a lead via your website form, all the tracking history will be stored on the new lead. This tells you where the lead came from initially and helps you understand which of your traffic generation initiatives performs best.
✅ Cookieless tracking to safeguard your data collection
✅ Detailed traffic source tracking—know where your leads are coming from
✅ Full contact web history logged upon form submission
✅ Initiate tracking from email clicks and form submissions
What You Need to Know
A new tracking script will be required to unlock these features.
Existing tracking will continue temporarily but should be upgraded as soon as possible.
Getting started
It only takes a few minutes to get started with the new web tracker, check out the Web Tracker Support Documentation and the Installation instructions.