The number one feature for GDPR compliance is the Consent Management. Additionally, eMarketeer will introduce Subscription Categories to let the audience further finetune their communication they receive from you.
Consent Management
Consent needs to be tied to a purpose. From the start, consent contains the following three purposes:
- Store data – to store a data subjects information in the database
- E-marketing – to send marketing material
- Profiling – to store information such as behavior, interests, and location.
The features in eMarketeer to manage consent will consist of:
- Set consent (purpose, legal base, and source) when creating new contacts using SuperOffice import, File import and manual creation.
- Bulk update consent on selections of contacts.
- New consent block in forms for visitors to give consent.
- Complete and enhanced logging of changes made to contacts and consent.
Overview and Mockups of New Features
Account Settings
In the account settings, you are able to manage how you deal with consent. For example, you can choose to block all marketing sendouts if consent is missing or is withdrawn. This new setting replaces the unsubscription center. In the account settings, you also have the option to add subscription categories.
Contact Card – Subscription and Consent
In the contact card, there’ll be a switch for marketing sendouts as well as a list over the subscription categories the contact is a part of. There’s also a new consent tab, where you see what consent there is for each purpose and a consent history log for this specific contact.
File Import
With a simple click, when you’re doing a file import, you will be able to set the consent and purpose that should be valid for all the contacts in this file.
Filters
The new filter settings allow you to sort among all your contacts in regards to consent, purposes, subscription categories and/or dates, for instance.
Bulk Updating
Update several contacts at once to set consent and/or purpose. You could also bulk update subscriptions.
Consent in Forms
A new consent block is added to the form builder; just add the consent text and choose the purpose for this form, and the contacts can give their consent themselves right away. The legal base will be automatically set to consent.
Subscription Categories
The consent to send “Emarketing” is valid for all types of marketing material. Still, for marketing material to be relevant to the contacts, they should have the last say in what types of information they can receive from you. This is why eMarketeer introduces Subscription Categories.
This is not part of the GDPR requirements per se, but the feature is likely to reduce unsubscription rates and keep the consent for a longer period of time as the audience only receive information that they’re interested in.
So, when you build an email, you can pick for which subscription category the sendout is relevant and that email will only be sent to the contacts that belongs to that category.
Sending Emails
When you hit send, you’ll see an additional option to “override consent.” Of course, this box shall only be ticked with great caution, but the option is there. You’ll also see some new information in the sendout checklist; the number of contacts that have unsubscribed and the number of contacts where consent is missing or is withdrawn.
Subscription Center
This center replaces the standard “unsubscribe page” which is used in all eMarketeer templates. This page allows the subscriber to change which subscriptions to receive or to unsubscribe from when it comes to all marketing send-outs.
If the subscriber checks the box to unsubscribe from all send outs, this will withdraw the consent for e-marketing.
New Automations
Consent and subscriptions can be automatically updated depending on a specific action or trigger you’ve set in eMarketeer.